In the world of TikTok, original content triumphs.
Compared to other social media platforms, users prefer videos that are not too heavily edited and engaging rather than heavily edited and elaborate posts.
Brands, meanwhile, typically produce content for platforms such as Instagram and Facebook. Some, the more savvy ones, know that even if they create a community for themselves, they must have a place to sell their products: the website of their online store.
This difference in style allows TikTok creators to connect with their audience, which is difficult to match on other sites.
It also makes TikTok a rather noisy platform, but it is a potential “gold mine” for creators who strike the perfect balance between authenticity and marketing.
What is TikTok?
To start off on the right foot, in case you still don’t know exactly what it is or even if you have a company, you haven’t even heard of it, here is its definition:
TikTok uses an algorithm to determine what appears in a user’s feed. Its detection algorithm works in an inexplicable way that aims to allow all videos to go viral.
This social network does not disclose the content of its algorithm, but content creators have pretty much figured out what works and what doesn’t:
The algorithm seems to assign “points” to videos based on how many times the content is re-watched, how many people reach the end of the video, how many times it is shared, how many comments it has, and the number of people who like it.
Is TikTok good for selling and marketing?
While TikTok has many similarities to popular platforms such as Twitter and Instagram, we should not confuse it with a common social network.
Unlike other platforms, TikTok uses a unique detection algorithm that allows any video to have an equal chance of going viral, regardless of the popularity of the content creator.
This facilitates the possibility of a rapid rise in this social network and the experience of virtually unlimited marketing.
The main difference between TikTok and other social media platforms, especially Facebook and Instagram, is that the home pages of the latter generally include people you already know and channels you already follow.
TikTok reverses the process, giving priority to videos from creators you’ve never seen before.
TikTok’s user interface is designed to keep people on the app for as long as possible, rather than on channels like Facebook and Twitter. With TikTok, you can also add a link to your biography, an ideal option for marketing and sales.
From these demographics, you can tailor your videos to suit the content preferred by Generation Z and benefit from your knowledge of the algorithm to generate virality. Visit their page where you will find lots of great information and practical advice on how to buy tiktok likes.
How to use TikTok to sell and promote your products?
Each video is displayed in a small segment of the users’ For You page, or in the single feed on the homepage that a user reaches each time they open the application.
Those first users will be part of the creator’s cluster and their actions will define whether the video is added to other For You pages around the world.
Suppose the video is shown to 10 people. If they interact with the video in a positive way (watch, re-watch, comment, like, and share), the video will be shown to another 100 people.
